After implementing some rather unpopular features, judging by the impact it had on its users, Tumblr is now trying to “build in public” and be more transparent about the business behind the platform.
In a live-streamed Q&A session, CEO Matt Mullenweg and COO Zandy Ring fielded questions from Tumblr users about the company’s direction. executives offered some interesting insights on what it’s like to manage Tumblr right nowdespite the fact that they did not have total freedom to speak.
According to MullenwegTumblr spends about $30 million more than it makes each year. This isn’t too surprising, given Tumblr’s history as a company, especially considering one of its biggest problems, which is simply that while it has a loyal user base, Tumblr has also had trouble growing its daily active users since its famous porn ban.
The fundamental tension of Tumblr is that it doesn’t have enough users to be profitable and is too complicated to use, but the users it does have are very protective of the site’s culture and don’t follow standard patterns of consumer behaviorsomething complicated to generate profits.
End of Article. Tell us something in the Comments!
Jordi Bercial
Avid technology and electronics enthusiast. I tinkered with computer components almost since I could walk. I started working at Geeknetic after winning a contest on their forum for writing hardware articles. Drift, mechanics and photography lover. Do not hesitate and leave a comment on my articles if you have any questions.
