Gaming

Nvidia and Google believe Microsoft would gain an unfair advantage by buying Activision Blizzard, according to Bloomberg

Nvidia and Google believe Microsoft would gain an unfair advantage by buying Activision Blizzard, according to Bloomberg

Jan. 13 (Portaltic/EP) –

Nvidia and Google have endorsed the Sony’s accusation against Microsoft after announcing his deal Activision Blizzard purchaseclaiming that he could get a unfair competitive advantage in the marketplace of videogames in the event of said acquisition, according to sources close to the judicial process in progress consulted by Bloomberg.

This economic movement, valued at $68.7 billion (about 60,326 million euros then) and announced in January 2022, it was not well received by Microsoft’s main competitor, Sony. From the outset, the Japanese manufacturer has indicated that this acquisition could jeopardize the maintenance of the games published by Activision Blizzard on PlayStation.

In this sense, and given the possibility that the action of the Xbox manufacturer could give rise to a monopoly, competent organizations from several countries are reviewing the purchase agreement. Among them, the Federal Trade Commission (FTC), which is the national consumer protection agency of the United States, which intends to block the transaction.

Now, Google and the development company of technological components Nvidia have moved to FTC regulatory authorities his concern about this purchaseclaiming that Microsoft could get a unfair advantage in cloud, subscription and mobile gaming marketas stated by sources close to the process and has collected Bloomberg.

It should be noted that both companies have an important role in the video game industry: Nvidia is a manufacturer of graphics cards with high qualities for games, in addition to operating the GeForce Now servicethrough which it offers games in the cloud.

Specific, this signature has argued that it is necessary equal and open access to video game titles. Despite this view, the company has not opposed In a direct way to the acquisition of Activision Blizzard by Microsoft, according to people from the company environment.

from Bloomber also remember that Google is one of Microsoft’s competitors in the computer services on the cloud. Likewise, its Android operating system is a key factor for the mobile games that Activision Blizzard develops.

For their part, Microsoft and the developer of franchises such as Call of Duty or World of Warcarft defend that this acquisition would not impair competition. In fact, the manufacturer of Xbox has justified that, although Xbox publishes games for consoles and PC, has far fewer popular exclusive titles than Sony and nintendoin addition to have almost no presence in the mobile gaming segment.

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