support for tourism in aotearoa new zealand has risen according to a new study, Tourism Minister Peeni Henare has stated.
Research shows that 89% of New Zealanders agree that tourism is good for New Zealand, up from 83% a year ago, and there is strong recognition among New Zealanders of the positive impact of tourism on the economy, at 92% (up from 89%).
“Tourism must give back to our country more than it takes and work in a way that protects it for future generations. It’s great to see New Zealanders recognizing their positive contribution as the industry rebuilds from the impacts of COVID-19 and supports New Zealand’s recovery,” said Peeni Henare.
Fewer New Zealanders now perceive the level of tourism in their community as too high compared to November 2022, and there are still a high 37% of New Zealanders who would like to see more tourism in their communities.
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Communities recognize that tourism provides jobs and also that it can positively affect social well-being and connection to culture. New Zealand Tourism is working hard to attract visitors who want to experience New Zealand in an authentic way that contributes positively to New Zealand’s culture, society, nature and economy.
Some New Zealanders believe that tourism has a negative impact, especially in specific areas that affect them, such as traffic congestion, but also on the environment.
“There is also work at the central and local level to ensure that the tourism sector contributes positively to all communities. This includes the Tourism Industry Transformation Plan, a positive and more regenerative reconstruction of tourism, which leaves the community and the environment better than they were before,” said Henare.
89% of New Zealanders agree that tourism is good for New Zealand
“We continue to support destination planning on a regional scale, with a recent investment from the International Visitor and Conservation Levy to help develop a well-managed and sustainable tourism destination, one that can adapt and change based on social, economic, cultural and environmental needs or opportunities in the region.”
Tourism planning will receive a boost of 5 million dollars. Initiatives like Tiaki – Care for New Zealand promote responsible and safe travel behavior and actively encourage visitors (international and domestic) to experience New Zealand in a way that keeps everyone safe, protects our environment, respects our culture and protects the country for future generations.