Buniac also highlighted the work that the company is doing to set trends around new colors, which is why in the recent launch of the razr 40 ultra they opted for a Magenta color, which in addition to being the color of the year, is a tone that It will be seen in different fashion products, such as shoes and clothing.
“Our users seek to have options that go more with their personality and not just stay with the black or gray color options, that is why we are offering more color ranges.”
As for the market, the company points out that its premium segment has grown more than 30% year after year, both in its Edge line and in razr.
“We wanted to have a strategy focused on making this innovative technology accessible to all users, which is why we brought two folding equipment, with the possibility of making the market more competitive,” said Buniac.
