Meta’s Facebook renews its ‘feed’ to compete with TikTok and attract more young people

Facebook’s main news feed, which users see when they open the app, will start showing popular posts from accounts users don’t follow, including reels and stories, Meta said in a statement.

Facebook’s new enhancement is designed for algorithm-based discovery with Reels, Stories, and other personalized content.

Facebook will suggest posts to users with its machine learning rating system and is investing in artificial intelligence (AI) to offer recommended content, it added.

The current news feed, which shows recent posts from friends, Pages, and groups that users choose to actively follow, will be moved to a new, separate tab called “Feeds.”

The “feeds” will include ads, but Meta has said that it will not have user-suggested posts.

Adam Mosseri, head of Instagram, announced tests of a more “immersive” TikTok-style viewing experience in May, while CEO Mark Zuckerberg told investors in April that Meta was making significant investments in AI and learning. automatic to support the “discovery engine” approach.

Earlier this month, chief product officer Chris Cox told employees that he planned to quintuple the number of graphics processing units (GPUs) in his data centers by the end of the year, in order to provide more computing power for the AI.

Meta shares rise on Facebook user growth.

With information from Reuters.