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Havas Sports & Entertainment Appoints Arun Rao as Senior Vice President

Havas Sports & Entertainment, the sports and sponsorship vertical of Havas Media Group India, has appointed Arun Kumar Rao as Senior Vice President. He will be based in Gurgaon and will report to R. Venkatasubramanian, Chairman, Investments and Director of Havas Sports.

Sports is a major driving force for the media and marketing industry, and we want to lead in this space by helping media rights holders optimize their properties, creating more winning partnerships with leading and emerging brands, and co-creating opportunities. unique engagement solutions for brands by offering integrated media solutions that include digital, ground and air experiences, which will help maximize returns and meaningfully connect with audiences, said Mohit Joshi, CEO, Havas Media Group India. “I look forward to Venkat and the team taking Havas Sports & Entertainment to new heights, and I welcome Arun to the Havas family,” he added.

With over 20 years of diverse work experience, Rao has extensive experience in sports marketing and sponsorships, media advertising sales and marketing, strategic marketing, DTH and digital sales, business development, digital content development and acquisition. He has worked as an independent consultant, helping brands, start-ups and sports clubs to establish marketing and sales strategies, and generate income through sponsorships. “I look forward to working with significant brands from various industries, collaborating with leading and emerging sporting events, driving innovation and making a significant difference,” said Rao.

Earlier this year, Havas Media Group India relaunched the Havas Sports & Entertainment vertical, offering clients unmatched opportunities by providing personalized sports solutions with high-value media access and sponsorship.

“With the resurgence of Havas Sports & Entertainment and a host of emerging and major sporting events in India, we are witnessing a multi-fold increase in sports marketing and brand sponsorships. Rao’s vast experience will add a new dimension to the vertical and accelerate our growth plans,” added Venkatasubramanian.

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