Career paths are very strange, tangled and confusing nowadays. The talent and skills in a discipline can lead you to work in what you least imagined and currently that could happen even being an expert in a video game as in the recent case of American Truck Simulator.
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Be an expert in American Truck Simulator can guarantee a job in the trucking sector
Those who for generations said that playing video games would not leave anything good today were ridiculed because it is not only possible to dedicate themselves professionally to gaming and related activities, it is also possible to get a job for it. It just so happens that the US-based freight and logistics company Schneider National had the idea of recruiting staff by placing ads on American Truck Simulatora trucker simulator that has gained success and recognition since its launch in 2016.
Why did the trucking company Schneider start running recruitment ads in American Truck Simulator?
Because they noticed that some of their new drivers who “showed skills above their experience level” credited playing the gamehttps://t.co/oKoUTd4v7X
— Stephen Totilo (@stephentotilo) June 30, 2023
The reason? According to Schneider National (via Axios) is that workers who have passed their training program as truckers with excellent and above-average grades report having played American Truck Simulatorso the game introduced them to the basics of driving and principles necessary to operate cargo vehicles.
In this regard, Kara Leiterman, Schneider’s media relations manager stated: “We think that people who like the game might like the real thing and want to drive with us.” Hence, the company thought of including paid ads within the simulator to invite those interested in being professional truckers to bring their experience gained in a video game to real life and earn money for it.
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