YouTube has realized that the huge number of ads that make us users of the platform see is exaggeratedeven after not following through—apparently—with the new scheme of up to 10 ads before the videos. This coincides with the recent arrival of the new YouTube CEO, but we don’t know if it is related to this change.
As we can read on the company blog, Ads that appear overlays at the bottom of videos will be removedsome ads whose performance is very low considering that they only generate income when users click on them, something that practically never happens.
That is why the creators will not see a significant change in their income either, since the most viewed ads are those that appear before the videoand later those that appear in the middle of the video, leaving behind the rest of the ad formats that appear on YouTube.
This will not take immediate effect. but they will begin to disappear on April 6 both from the platform for users and from the panel of creators, where they will not be selectable as an available ad format to display.
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Jordi Bercial
Avid technology and electronics enthusiast. I tinkered with computer components almost since I could walk. I started working at Geeknetic after winning a contest on their forum for writing hardware articles. Drift, mechanics and photography lover. Do not hesitate and leave a comment on my articles if you have any questions.
