May 11. (Portaltic/EP) –
Youtube you are testing a function with which prevents playing videos to those users who use ad blockers in an account that does not have a premium subscription, since it points out that it is thanks to advertising that YouTube can remain free.
Ad blockers are a program or extension that is installed in the web browser to filter content andas its name indicates, block ads while browsing the internet. These blockers can also be used on YouTube, so ads that are shown before a video is played or mid-view are blocked and do not interrupt ad-supported content.
Faced with this, YouTube is testing a option that does not allow playing content on your platform if you detect the use of one of these programs ad blockers, as some have pointed out users on Reddit.
Specifically, the platform launches a notification in the form of a pop-up window indicating that an ad blocker is being used. After that, expose two options to continue watching videos: on the one hand, create a YouTube Premium account in which advertising is not included, and on the other hand, disable ad blockers and continue enjoying free YouTube, but with advertising.
Likewise, YouTube recalls in this notification the importance of advertising for the platform, since the ads allow it to remain available for free for “billions of users around the world.”
Following this line, YouTube itself has confirmed that they are testing this blocking function with the purpose of encouraging users to use a premium subscription account or, in any case, allow the ads to continue to be displayed in the videos, as you have expressed a YouTube spokesperson in statements for BleepingComputer collected by Europa Press.
“Ad blocker detection is not new, and other publishers regularly ask viewers to disable blockers of ads”, said the YouTube spokesperson in this regard.
