YouTube, the decisive screen to promote the growth of brands

Users’ preferred platform

Based on the above, there is a question that marketers keep awake when they create their campaigns: how do I know that I am speaking to the right audience?

And it is understandable: with so many contact channels available, making a decision is more complex. Perhaps, a good exercise is to put yourself in the shoes of consumers to discover in which of all the media they think they will find the content that most interests them.

According to a study conducted by Ipsos, when thinking about the world in a year, 90% of online video users in Mexico say that YouTube will have their favorite content, significantly more than the average of the competition

All possible tastes and needs have their place on YouTube, the most varied content video library that exists, so each play is totally relevant to the user, which is reflected in the following data:

According to a survey carried out by Ipsos, 83% of video users in Mexico say that, one year in the future, YouTube will be the best reflection of what is happening in the culture, 90% say that YouTube will give the best recommendations for what to watch, and 83% say YouTube will be the first place they go when they want to watch something.

So, if users find what matters to them on this platform, it is highly likely that a product or service will find the ideal candidate.