YouTube and NFL reach an agreement to broadcast games of the "Sunday Ticket"

Starting next season, NFL Sunday Ticket will be available as an add-on package on YouTube TV and as a standalone and on-demand option among Primetime YouTube channels, the company said Thursday.

DirecTV, the largest satellite television provider in the United States and 70% owned by AT&T Inc TN, had the rights to the “Sunday Ticket” through the end of the 2022 season.

“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era in the way fans across America watch and follow the NFL,” NFL Commissioner Roger Goodell said. it’s a statement.

“For several years we have focused on increasing the digital distribution of our games and this partnership is yet another example of us looking to the future and building the next generation of NFL fans.”

Sports remains one of the biggest and most reliable attractions to watch live, even as the American public is cutting back on pay-TV subscriptions and migrating to streaming services.

Syndication rights to sports shows are increasingly attractive to tech companies looking to grow their streaming audiences.