Xiaomi brings a new television bet to Mexico

For this reason, the company brings four new models in 32, 43, 50 and 55 inches, with which it also seeks to strengthen the ecosystem that users are beginning to use to a greater extent.

In a press conference with Tony Chen, during the presentation of the Redmi Note 12, Xiaomi’s general manager for Latin America pointed out that the brand’s fans were encouraging the arrival of these other products and that by learning about them and looking for others, the company realized account of the relevance it had for users, which is why it makes sense that they not only have telephones, but also horns, thermostats, or in this case televisions.

For his part, Luis Fernando Sol, TV GTM manager of Xiaomi, pointed out that the company is not only betting on the existing market, but also on the manufacture of this type of product. That is why they decided to bring the production of this model to Tijuana, which will serve in a first stage to serve the local market, and later for the regional market.

“The idea of ​​opening production in the country is because the Mexican market is one of the most important and although the Brazilian market is also relevant, also due to tariff issues, it was viable to have local production for the market we are reaching” , the TV GTM manager specified in an interview.

The plant in which these televisions are being manufactured had to open two production lines and the sale of this equipment will be available from today. As for prices, users will be able to find the 32-inch Xiaomi TV A Pro at 5,999, while the 43-inch model is priced at 9,999 pesos, the 50-inch model at 11,999 and the 55-inch model at 12,999.

Luis Fernando Sol also announced that towards the end of the year, in addition to these models, users may have the option of purchasing the 65-inch model.

robust ecosystem

The event, in addition to gathering press from the region, was focused on making Xiaomi’s ecosystem offer known to carriers and retailers. Well, Xiaomi also presented watches, headphones, scooters, and even gadgets for dogs and cats.

Carlo Dubon, Xiaomi’s PR manager, pointed out that reinforcing the product ecosystem is making users who have smartphones trust the brand to have a smart home product, or the other way around that users who know the company from vacuum cleaners, can opt for a new smartphone from the company.

“It is curious because we have several Xiaomi stores where ecosystem products can be found, but by having a greater variety of products, users can also find out about our equipment through retailers, or through carriers, that is, the offer of the It encourages them to get to know the other products we have”, Dubon pointed out.

According to the analysis firm Imarc, in Mexico the smart television market has a growth rate of 14.5% between 2023 and 2028 and the ranges that are most consumed in the country are mid-range, that is, between 5,000 and 10,000. pesos.