He also pointed out that this strategy has an impact on the future of the company, since he believes that from it, users of other platforms will become more interested in Xbox to grow its brand value. Likewise, he pointed out that the fact that these games reach other platforms should not be taken as a sign that all the others are yet to come.
A new stage could begin on Xbox
However, Xbox’s cross-platform strategy has been well received by Microsoft’s top executives, such as CEO Satya Nadella himself, who reportedly has a plan to bring more games developed by Xbox studios to other platforms.
According to reports from Windows Central journalist, Jez Corden, the Microsoft leader would be thinking about launching the “Latitude” initiative, which would have as its main focus that Xbox be a multiplatform company to maximize profits from each game.
The report states that “more Microsoft games slated for PlayStation are already in development. At least for now, they are potentially obvious games that users would surely expect,” the journalist noted.
It should be noted that Nadella himself has highlighted the strategy of “finding players where they are”, as this has even allowed them to obtain favorable results on platforms, such as Sony, where at the beginning of April Xbox had seven of its games on the list of the best sellers on the PlayStation Store. “More than any other publisher,” he told his investors.
However, so far there has been no official statement from the company that reveals the real plans for Xbox, a vertical that, although it increased its income after the acquisition of Activision Blizzard, has sold fewer Xbox Series X/S consoles, according to Microsoft’s financial report.
Call of Duty is coming to Game Pass, according to WSJ
On the other hand, one of the great bastions in Microsoft’s strategy is the subscription service, Game Passwhere users can play a wide variety of titles from the first day of their launch for a monthly payment.
According to Microsoft figures, 34 million subscribers, including Xbox Game Pass Core (formerly Xbox Live Gold) members, and video games are Microsoft’s third-largest business, even above Windows.
Given this, Microsoft is considering adding the next installment of Call of Duty to Game Pass to attract more players to the service, even though there is concern in the company that this decision will affect the game’s typical sales, according to a Wall Street Journal report.
The launch of the title is scheduled for next October and based on its performance in other years, it is normal for it to sell around 20 million copies for $70 each. For this edition it is expected that the story will be set in the Gulf War.
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