When is the Hot Sale 2024?
According to the official event page, Hot Sale 2024 will take place from May 15 to 23 and will have some special dynamics in this new edition.
For example, a greater presence of influencer marketing is expected, as there will be content creators who will be following offers from different industries. There will also be offers per day and mega offers.
Participating stores
There will also be more than 600 brands participating, including Coppel, Liverpool, Smart Fit, Sanborns, Home Depot, Sears, adidas, Sam’s Club and CyberPuerta.
The banks also have promotions during the Hot Sale such as bonuses or interest-free monthly purchases.
Is the Hot Sale online only?
The concept of the event prioritizes online sales since it is an event promoted by the Mexican Online Sales Association and since it emerged it has been focused on growing the relevance of e-commerce in the country, as well as generating best practices. Although some companies may have a hybrid offering, most offerings are online.
In the tenth edition of the Hot Sale, that of 2023, the AMVO said that the main differentiator of the season was the hybrid format, especially because users seek to compare prices and purchase products, either in the virtual or physical world.
Daniela Orozco, AMVO research director, highlighted in a press conference that seven out of 10 internet users plan to purchase a product this season and the combination of purchasing channels will be a recurring feature.
However, that is not the only characteristic of omnichannel, since more than 48% of buyers will do webrooming, a practice that consists of comparing prices online within the physical point of sale, while more than 36% will do showrooming, that is , go to stores to learn about the products and buy online.
