WhatsApp CRM: why you need it to boost your business

There is no doubt that since the arrival of the WhatsApp application, communications around the world have been revolutionized, because regardless of distances, people can interact for free with instant messages, photographs, videos, calls and even voice notes.

This revolution reached the business landscape in 2018, when the version of WhatsApp for Business emerged, available for Android and iPhone; whose specific functionalities are aimed at improving intercommunication between companies and their potential clients.

These corporate solutions include the creation of a business profile, configuration of default responses, use of labels to classify chats, automation of mass messages, display of product catalogs and many others.

In short, it is an excellent alternative to facilitate communication with users who are looking for simple and immediate information from their mobile phone. These practices will not only improve the shopping experience, but will allow you to create a community that will feel loyal to the brand.

There are two types of WhatsApp for companies, the choice will depend on the needs and volume of conversations that each organization expects to handle.

This is the first option, it is a free messaging application ideal for small businesses or companies that want to maintain frequent contact with their potential clients.

It should be noted that this app will help you achieve several business objectives such as capturing the attention of new consumer prospects, increasing conversions, organizing communications and of course making the business grow with more profits.

This second alternative is also known as WhatsApp Cloud API, it is a much more evolved and specialized version aimed at large companies with greater communication demands, while enjoying the advantage of using a version stored directly in the Meta cloud.

This platform includes more advanced automation functions such as chatbots or conversational bots, metric information, message templates and many more options.

However, unlike the application, it does not have a front-end interface, this means that it needs the assistance of developers or a BSP (Business Solution Provider) or, as its translation indicates, a business solutions provider, in this case a CCM (Customer Communication Management) or also called a customer conversation manager to carry out an integration for its proper functioning.

The cost of the API depends on several factors such as: the geographical location of the company, the number of conversations the brand has and the choice of business service provider (CCM) you make.