WhatsApp Business wants SMEs to use AI

“Business AI in WhatsApp will gradually be available to certain companies that use the WhatsApp Business application, such as those that have a catalog that shows their products and also publish Facebook or Instagram ads that with one click allow you to start a WhatsApp chat. ”, noted the company.

What does Business AI do in WhatsApp?

In Mexico, small and medium-sized businesses (SMEs) represent approximately 52% of the Gross Domestic Product (GDP) and are responsible for about 68.4% of formal jobs, according to figures from the Ministry of Economy for 2024.

This highlights the importance of this type of companies as an economic engine, although they also face several significant challenges to their survival and growth, such as lack of financing, low adaptation to crises and lack of long-term strategic planning. Although the Meta tool was already available for larger companies, it is now reaching this type of business.

This AI can perform the following actions based on the information you provide:

• Answer basic customer questions about your business, such as opening hours or location.
• Provide answers to questions about specific products or services.
• Recommend products or services to your clients.
• Provide detailed information on pricing and inventory availability.
• Answer questions about discounts, payments and shipping.

If at any point you decide to manually respond to your customers’ messages, the AI ​​will stop generating responses on your behalf unless you turn it back on.

It should be noted that messages sent or received in chats where it is activated will continue to be collected by Meta to improve its AI, even if you decide to temporarily deactivate the automatic reply. By disconnecting the service, you will stop sharing your messages with Meta for this purpose.