What the hell is Kick, the new platform that seeks to rival Twitch?

A new competitor has just arrived in the world of streaming. With million-dollar contracts and better deals, Kick promises to be the best place to stream and make many forget about Twitch.

But what is special about it? What benefits does it offer creators? Should you move to Kick? And, above all, what is the dark secret behind this platform?

We will see all this and more in what the heck is kick?

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Kick is a new streaming platform that emerges as a rival to Twitch, Amazon’s popular live streaming site. Many have tried the same thing, but in Kick there is something different. It turns out that it has had exponential growth, and there are already 15 million active users per month, although it is not yet a year after it was founded.

If you visit Kick you will notice that it is a site extremely similar to Twitch, where there are live broadcasts of people from all over the world in categories such as Just Chatting, as well as games of some of the most popular video games of the moment. From the first glance, a huge difference is also noticeable and we are not referring to changing purple for green.

As it turns out, one of the great features of Kick is a much more relaxed content policy than Twitch, although there are rules to follow as well. For example, on Kick you can broadcast content about gambling, which is prohibited on Twitch. On the other hand, Kick’s community guidelines prohibit broadcasts with explicit adult content; that are “harmful, misleading, offensive or illegal” or that contain material protected by copyright laws. That being said, moderation is less strict, so there are cases where this type of content has been aired on Kick without penalty.

Outside of this, Kick has also drawn attention for being a platform that gives a higher percentage of earnings than Twitch offers to content creators.

The reason why Kick has been making so many headlines over the last few weeks is that it is becoming the new home for major streamers. Content creators like XQc and Amouranth have left Twitch for Kick. Because? They were offered multi-million dollar contracts that were impossible to refuse.

Well, that’s what Kick offers to big streamers, but what about streamers who have a more modest following? For them there is also more money. While Twitch keeps 50% of each subscription you get, Kick only asks you for a 5% commission.

That is, if with Twitch you manage to generate $1000 USD for subscriptions, Amazon will keep $500 USD. On the other hand, if you generate that same amount in Kick, you will only have to give $50 USD for commission and you will be able to keep $950 USD.

Cool deal, right? So it’s easy to see a number of content creators being tempted by what Kick offers. That said, the reality is that the service has also been the target of criticism, and not just because of controversies from some of its major streamers or lax moderation. As it turns out, Kick has a dark secret that has caused streamers like Pokimane to believe that joining this platform is almost like selling your soul to the devil.

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The goal of every business is to make money, right? In Kick’s case, that’s true; however, many believe that this new platform will not be profitable solely through advertising agreements with big brands. So what is your goal? To find out, it is necessary to follow the money, see the origins of Kick and know who founded it.

Kick was created on December 1, 2022 by Bijan Tehrani, Ed Craven, and Trainwreckstv. The first names may not ring a bell, but let me tell you, they are not strangers. They are the founders of Stake.com, a site focused on online betting that has been enormously successful. Just so you have an idea: they are sponsors of soccer teams like Everton and Watford or of edges like Drake.

Precisely because of the above, many consider Kick a controversial platform. You see, in September 2022 Twitch banned all gambling content, and months later Kick emerged to become the home for these streams. Thus, many think that Kick only wants to grow to promote the Stake.com betting platforms and engage thousands of users.

But is that the real goal of Kick? While all signs point in that direction, its creators took steps to shake off that fame. Kick recently announced tweaks to the platform and the main change is that users have the option to filter all betting and Hot Tub content.

It’s hard to say it’s a bad move, but many say it won’t go far enough. After all, to hide this content you have to be signed in to Kick and enable the option in settings. In this way, the vast majority of users will go to Twitch and see a lot of betting streams on their main page.

It is difficult to answer because it depends on each case. If you are a streamer of the stature of XQc and Kick arrives with briefcases full of banknotes and you have no moral problem with supporting betting sites even indirectly, what are you waiting for?

If you’re watching this content, chances are you’re not an extremely famous streamer. In that case, there are several things you need to keep in mind. For example, there is a much smaller audience on Kick than on Twitch. Let’s review it with an example: according to StreamCharts figures, Amouranth’s average in his last 30 days on Twitch was 6,335 concurrent users, while on Kick it is 3,434 users, just over half. This means that it is likely that your audience will not follow you to the new platform and instead go with another content creator.

While there’s less of an audience on Kick, there’s also considerably less competition. So, it can be an opportunity to grow exponentially while receiving a better share of the money that your community gives you. As you can see, there are several issues to analyze before making this decision.

Without a doubt, Kick will have to be kept track of in the coming months. Despite the controversies, it is clear that the team behind this platform is doing several things well to grow so much in a few months. With that said, we’ll see if he actually manages to have the edge to break Twitch’s dominance or if he ends up being another Mixer.

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