In early 2022, Microsoft announced plans to acquire Activision Blizzard. Being one of the largest deals in the history of the technology business, the merger raised many questions and drew the attention of regulators around the world. As expected, other companies in the gaming industry showed their position. What does Ubisoft think?
After its recent victory over the FTC, the house of Xbox is closer than ever to completing the acquisition of the company led by Bobby Kotick, although the purchase was delayed and there is already a new deadline. The story continues and we will have to wait to know its outcome.
Meanwhile, Ubisoft welcomed the merger and believes that, if successful, it will be good news for the company and the industry in general. What is it referring to?
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Ubisoft believes that the purchase of Activision Blizzard will present “many opportunities”
During Ubisoft’s last quarter earnings call, CEO Yves Guillemot was asked by an investor for his thoughts on Microsoft’s acquisition of Activision Blizzard and its potential impact on the gaming industry landscape. The executive is in favor of the purchase.
“I think it’s good news that the transaction can go through because it really shows the power of IP and where the industry is headed. Therefore, there will be many opportunities in the future for all companies”, commented the executive during the report.
The general director assures that the purchase shows the value of intellectual properties on consoles, PCs and mobiles. Precisely, he points out that the cell phone and tablet market represents an important part of Microsoft’s plans with Activision Blizzard King, which bodes well for the French company.
“Microsoft says the mobile part of the Activision deal is important, so all the investment we’re making to be stronger in mobile is in line with that as well. All these elements will help the value of the company to grow”, commented Yves Guillemot.
In recent years and months, Ubisoft has shown interest in expanding the scope of its intellectual properties and launching spin-offs for mobile devices. We know you already have titles like Rainbow Six Mobile, The Division Resurgence and Assassin’s Creed Jade in development for cell phones and tablets. Also, an unprecedented experience based on the series is on the way. invincible from Prime Video.
But tell us, do you agree with Yves Guillemot? Let us read you in the comments.
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