It should be noted that in the United States several states are moving to allow the sale of recreational cannabis, with 21 entities already on board.
Twitter said it will allow cannabis companies to advertise, as long as they are properly licensed, go through their approval process, only target jurisdictions where they are licensed to operate, and most importantly, do not target minors. 21 years old.
“This is a very important victory for legal cannabis marketers,” said multi-state cannabis and medical marijuana company Cresco Labs.
Most marijuana companies were quick to accept the changes suggested by Twitter. Trulieve Cannabis already launched a multi-state campaign on the platform on Wednesday.
“This shift speaks to the growing acceptance of cannabis as a mainstream wellness category, and we hope it will serve as a catalyst for other social media platforms to follow suit,” said Kate Lynch of Curaleaf, the largest cannabis company operating in USA.
After seeing sales soar during the early stages of the pandemic, the US cannabis industry showed signs of slowing down in the face of regulatory and economic challenges, including falling prices and an illicit market that was stealing from its customers.
Curaleaf recently reduced its workforce by 10% and abandoned most of its operations in three US states.
