Some of the companies that have suspended advertising payments are:
- Danish brewer Carlsberg Group
Interpublic Group (CVS, Nintendo, Coca-Cola), are some of the firms that, for now, have suspended their advertising payments on the social network.
Twitter blames activists
“Twitter has seen a massive drop in revenue due to activist groups putting pressure on advertisers, though nothing has changed with content moderation and we did our best to appease activists. Extremely messy! They are trying to destroy freedom of expression in the United States”, considered Elon Musk after the withdrawal of the first companies.
Elon Musk specified in previous days that Twitter has recorded losses of around 4 million dollars a day after the companies announced the suspension of payments, in addition to attributing to this decision that people from Twitter.
“Regarding downsizing Twitter’s workforce, there is unfortunately no other option when the company is losing over $4 million a day. All those who left were offered 3 months of compensation, which is 50% more than what is legally established,” Musk said on November 4.
Twitter has had a massive drop in revenue, due to activist groups pressing advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.
Extremely messed up! They’re trying to destroy free speech in America.
— Elon Musk (@elonmusk)
November 4, 2022
