The successful and renowned K-Pop girl group TWICE has surprised their fans with an international collaboration and the announcement of a unique comeback. The girls have greatly excited their fans with the release of the trailer for their new mini-album titled «Strategy». This advance, named «Guess My Strategy»offers a glimpse into the album’s concept and has made people curious about the creative direction the group could take, including the possible formation of subunits.
A surreal concept and an international collaboration
The promotional video shows the members of TWICE (Jihyo, Mina, Chaeyoung, Jeongyeon, Nayeon, Tzuyu, Dahyun, Sana and Momo) immersed in a dreamlike environment, with a surreal and carefully crafted aesthetic.
This concept is striking because it leads artists to venture into new territory in their artistic career. However, just because it is new does not mean that it is a problem for the members of the group, since they are known for their ability to reinvent themselves with each comeback and surprise their audience with their talent.
Another element that has especially caught the attention of fans is the collaboration with an international artist, with Megan Thee Stallion. The title track, which bears the same name as the album, promises to be an explosive mix of genres that combines the typically energetic rhythms of K-Pop with the bold and powerful style that characterizes the American rapper.
This is TWICE’s first comeback to include an international star as a featured collaborator, which has generated great enthusiasm among fans, known as ONCE.
A new visual and conceptual strategy
Since November 13, TWICE has been releasing concept photos that slowly reveal the themes and styles that will be explored in «Strategy». Each member has shown their individuality in images with a mysterious air. If you see the photos published in the profile of each of the girls, we could conclude that the new album will deal with topics related to strategies in love, life and dreams.
Fans have been speculating about the meaning behind these images and the video trailer. Some have even suggested that they could announce subunits within the group. Although JYP Entertainment has not confirmed these theories, the idea of TWICE exploring more intimate and personalized dynamics has excited their audience.
A journey full of success and international growth
Since his debut in 2015 with The Story BeginsTWICE has become a true pillar in the K-Pop industry. Iconic songs like “Cheer Up” and “TT” They catapulted the group to fame and helped consolidate their position as one of the most influential female groups in South Korea.
Its foray into Japan in 2017 expanded its reach. There, the group achieved platinum certifications and became one of the most successful K-Pop acts in the international market. The group gained attention when it appeared in Japan’s largest newspaper, Yomiuri Shimbun, where it was described as “a key new player in dominating the Korean wave market in Japan,” while Korean press Quoc also commented that the group is “reviving the heat of K-pop in Japan.”
Furthermore, the way in which TWICE managed to penetrate the Western market is also notable. In 2021, his first single in English, «The Feels»entered the Billboard Hot 100 and marked a milestone for both his career and the K-pop industry in general.
Fan expectations and reaction
The trailer «Guess My Strategy» It has been received with enthusiasm by the ONCE, who have widely expressed their excitement on social networks. The few revealed liner notes for the title track have been described as “addictive” and “fresh” and the announcement of Megan Thee Stallion’s involvement has only intensified interest in the release.
The launch of «Strategy» It is scheduled for December 6. This will be the fourteenth mini-album from the iconic group. As the date approaches, fans are looking forward to more surprises, from additional teasers to announcements related to the girls’ promotional activities.
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