Donald Trump on Monday offered few details about a new cryptocurrency venture that the former Republican president, his family and associates unveiled at a live event at X Spaces.
Trump engaged in a wide-ranging discussion that addressed the second apparent assassination attempt on him on Sunday and his shift from being a skeptic of cryptocurrencies to embracing them.
But neither he nor his family provided many details about the company — World Liberty Financial — including how it was formed, financed or what services it would provide.
It is unusual for a presidential candidate to launch a new business so close to an election, but Trump has been seeking to court digital asset advocates and their dollars ahead of Election Day on Nov. 5.
After previously deriding cryptocurrencies as a scam, Trump embraced digital assets during his re-election campaign, promising to make the United States the “crypto capital of the planet” with light regulation and a national bitcoin reserve.
Trump’s two eldest sons, Eric and Donald Jr, have promoted the project in recent weeks, promising it will “transform” the world of digital asset finance, without giving further details.
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