Generation Z icons TOMORROW X TOGETHER (Soobin, Yeojun, Beomgyu, Taehyun, and Hueningkai) released their new single “Open Always Wins” last week. This is Galaxy’s new brand anthem created in collaboration with Samsung Electronics.
“Open Always Wins” is an anthem that embodies the message that “anyone who faces challenges with an open mind is a winner.” The members of the K-Pop group participated in the composition of the lyrics. Its inspiring message aims to empower and uplift those who strive to achieve their individual goals and aspirations, despite any obstacles.
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An anthem of perseverance and encouragement: TOMORROW X TOGETHER and Samsung inspire a new generation
It consists of an alternative rock song with hints of the 80s and 90s. It features the powerful voices of Soobin, Yeojun, Beomgyu, Taehyun and Hueningkai and intense guitar riffs, generating explosive energy.
Along with the recent release of the single, a music video was also released on Samsung Electronics’ YouTube channel. This production links the narrative of the band’s constant dedication and persevering attitude to deliver a flawless performance on stage, with the unwavering passion of the Team Samsung Galaxy athletes. Through the music video, the leading group of Gen Z pays tribute to those who work diligently and accept challenges in their respective fields.
“We are very excited to collaborate on this project with Samsung. We have infused our single with a heartfelt message of support, encouraging everyone to face challenges bravely without being discouraged by failure. We believe that those who keep going and progress despite obstacles are the true champions,” the members of TOMORROW X TOGETHER commented.
The group of young artists will also announce the “Open Always Wins” dance challenge to gather support for athletes around the world.
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