Tim Cook has participated in an interview in which he reviewed the history of the MacBook and commented on the new AI functions that Apple is working on.
Tim Cook has reflected on one of Apple’s most memorable launches in an interview with Marques Brownlee, one of the most influential technology YouTubers. The company’s CEO has highlighted the role of Steve Jobs in the presentation of the MacBook Air in 2008.
Steve Jobs had communication skills and his tone was more than convincing. The former CEO of Apple took the laptop out of a folder to demonstrate how thin and light it was in a careful staging.
Tim Cook has assured in the interview that Steve Jobs’ skills helped promote the company’s new big release, but The real key to success was choosing the right moment and way.
“That moment of taking it out of the folder highlighted a characteristic of that device that continues to this day”, according to Cook. The presentation of the new product was not intended to highlight the technical aspects, but rather to establish a connection with future buyers.
“It is the thinnest notebook in the world”he said in the announcement of the first MacBook Air in 2008. Users had been asking for laptops for years that were really manageable for everyday use and he had offered them the solution.
The Apple MacBook “It’s so thin that it fits inside one of those envelopes we’ve all seen around the office.”. Steve Jobs set out to prove his claim: He grabbed an office folder and put the laptop inside it..
This Air was a revolution and the comments did not take long to arrive. The MacBook was so thin that Steven Levy, a former Newsweek reporter, told Wired that he had lost it precisely for that reason: he suspected that it had been thrown away with a stack of old magazines.
The MacBook Air is one of the best-selling laptops in the world
The 13- and 15-inch MacBook Air are the best-selling laptops in the world, according to the company’s own data. Apple intends to maintain its leadership with the arrival of the M4 chip with AI.
The laptop is no longer as light as the original 2018 version with the 0.40 cm model at the thinnest point. The current 15-inch version is a maximum of 1.15 cm wide.
The latest iPad Pro M4 presented by the company in May this year It has become the thinnest Apple product in its history. The 11-inch model is 0.53 cm wide and the 13-inch model is just 0.51 cm wide.
Tim Cook on the future of Apple
Tim Cook is not worried about his future at Apple. Marques Brownlee has asked him about his legacybut the CEO has answered that it is something that other people define.
The CEO has no intention of leaving the company, but Cook is not eternal. Analysts are beginning to talk about possible replacements at the head of Apple such as Jeff Williams or John Ternus.
Tim Cook too has commented on the next developments that the company will develop in terms of AI. Apple Intelligence will bring artificial intelligence to all devices as announced at WWDC.
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Tags: Interviews, MacBook Air, MacBook, Tim Cook
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