TikTok will be a channel to boost Hot Sale sales

On the other hand, the specialist advises brands that they do not need to be a great advertiser, rather, they must understand that the key to this platform lies in the creation of communities, which become as diverse as the users themselves, but has the ability to connect people with the same tastes.

Likewise, they must know how to take advantage of the benefits of the season, since 72% of the users within the platform expect to see discount codes from brands and product recommendations, in addition to SMEs promoting their e-commerce platforms, since 54% of users will buy through marketplaces.

It is worth mentioning that the TikTok business vertical also provides some features to generate brand awareness or to convert interactions into purchases, such as videoshopping ads, which allows part of the catalog to be uploaded to the platform, as well as other ways to redirect users. to the business site.

Finally, Mendicuti provides three tips for businesses this week of promotions: make TikToks, not ads; take advantage of collaboration with content creators and their communities; the perfect triad consists of original content, collaborations and scheduled content.