TikTok wants to compete with Instagram with a new app

A new URL photo.tiktok.com (archived version) spotted by TechCrunch also briefly appeared online with a prompt to open a post in the TikTok Notes app. In a statement to this technology outlet, TikTok says it is “exploring ways to empower our community to create and share their creativity with photos and text in a space dedicated to those formats,” but did not say when it plans to launch the app.

TikTok told the BBC that it is working on a “dedicated space” for photos and text, but has not finalized the design of the Notes app or confirmed a release date. For its part, Modern Retail, a media outlet focused on the retail industry, noted that the platform has been encouraging brands to use the photo carousel feature, with the promise that they will receive more comments and an average of 2.6 times more shares. .

The platform is expanding its horizons beyond static images. In addition to photos, the platform plans to include text posts in the style of X (formerly known as Twitter) or Meta Threads. Likewise, it is exploring the possibility of allowing videos of up to 30 minutes in length, similar to the dynamics of YouTube, as reported by TechCrunch.

In addition to photos, the platform intends to incorporate text posts in the style of X (formerly known as Twitter) or Meta Threads. It is also considering the option of allowing videos up to 30 minutes long, similar to what YouTube offers, according to a TechCrunch report.