TikTok tightens its rules for AI-generated content

While TikTok is banning this content when it comes to public figures, it’s not completely removed from the platform; However, the company established that if a user wants to upload it to their profile, they must “clearly disclose it”, that is, specify that it is a deepfake either in the title of the video or in one of its labels.

The decision by TikTok is due to the fact that the content generated by AI has grown in recent months, mainly due to the massive access that has been had to AI tools. Subgenres of content have even been created based on this technology and it is common, for example, to see public figures such as the President of the United States, Joe Biden, and former Presidents Trump and Obama talk about their favorite anime.

However, there are other more damaging use cases for these forgeries, such as showing public figures reading statements that incite hatred of certain communities, such as homophobia or transphobia, to name a few.

The goal of implementing these new security features, TikTok said, is to offer “a lot more transparency about our rules and how we enforce them.” It also published a series of eight community principles to clarify how compliance cases related to issues such as harm prevention and freedom of expression are addressed.