TikTok tests a monetization format that encourages content creators to meet brand challenges

June 28 (Portaltic/EP) –

TikTok has started testing the new ‘Creative Challenge’ feature with which it “recognizes and rewards” the creativity of content creators on the social network, a new form of monetization to collaborate with brands, in which users must create videos with content that meets the “challenges” imposed by the companies.

The ByteDance-owned company continues to roll out new features with the goal of giving users different ways to monetize the posts they make and earn money through the videos they post on TikTok.

In this case, the social network has appealed to the way in which TikTok is “transforming” how “new ideas and products” are discovered, while pointing out that, for this reason, it is creating “a new way for brands to engage with creators” to connect with various communities on the platform.

For all these reasons, it has introduced the feature known as ‘Creative Challenge’with which he encourages users create and send videos in which is meet the challenges that a certain brand has imposed and, based on the performance of the video, receive rewards.

As explained by the platform in a statement on your websitecontent creators can sign up for the ‘Creative Challenge’ feature and browse a list of challenges published by different brands. This list contains a summary of what the challenge is, in which details the rules and requirements to follow. So the user can create the video as an ad and send it to the mark.

TikTok has stressed that, with this feature, creators have “total creative freedom” over what they post by adopting a brand’s products or services, so they can collaborate “in the way that is most authentic to them.”

However, it has also pointed out that the content must be original, as well as “high quality and well edited”. After sending the ad, the platform must approve it and, in this case, it will be published in the section of ‘For you’, although they will not appear in the user’s profile.

Likewise, once the rewards are published, they will begin to be received depending on how the video is working and these may vary depending on the views video views, clicks and conversions.

In this sense, creators can see the status of their submissions, check the performance that the publication is having and check the monthly earnings. In addition, they will receive notifications of your shipments “if they need to be reviewed”.

Users who sign up for the ‘Creative Challenge’ feature will have access to a number of resources, that are based on a group dedicated to the Community of Creatorsas well as in a Mentoring Program, so that users can connect with other creators and “share knowledge and exchange ideas.

However, there are some requirements to register for the ‘Creative Challenge’, such as users must be over 18 years and have an account minimum 50,000 followers. In addition to all this, the contents must comply with the TikTok Community Guidelines.

ORIGINAL CONTENT FOR BRANDS

This function also benefits brandsas it provides original user-created content for boost your advertising campaigns on the social network. In fact, brands will only have to create a creative challenge and publish it on the platform.

With ‘Creative Challenges’, brands will be able to publish up to 30 of these advertising publications on a period of ten days and they must be designed specifically for the TikTok audience.

Likewise, as the social network itself has stated, this function “helps to eliminate the work of advertising the results.” Likewise, it makes it possible to connect brands “perfectly” with content from creators and, therefore, with users.

‘Creative Challenge’ is in Test phase since it can only be used in the United States and with a number of specific brands. However, the platform has indicated that they will continue working to “facilitate advertising and results” on TikTok.

The social network has already implemented other functions based on leveraging the influence of creators to reach new audiences. Some of these features are advertising solutions like Branding Effects or the call Artist Impact Program.

Following this line, last week it was learned that TikTok is also preparing a new shopping section with products that have appeared in popular videos. This section would be called ‘Trendy Beat’ and will maintain similarities with online sales platforms such as Shein or Amazon.