TikTok abandons its Live Shopping expansion plans in Europe and the United States

There are not a few social networks that have implemented purchase functionalities in their applications, as was the case of Facebook with its Marketplace or Instagram with its stores in profilesAlthough as you might expect, each social network has a different level of success with their ambitions.

TikTok is another of the social networks that had placed this type of scheme in its application, and as we read in PhoneArena, the company was already launching its Live Shopping initiative in the UK at an event called On Trend, an event that did not have a great reception by its users.

Things did not improve, and the Live Shopping program was not well received at any time, something that has led the company to cancel its expansion plans to Europe and the United Statesbased simply on the feature not being successful.

However, this does not mean that the company has given up, as they are apparently working internally to make this TikTok online shopping tool work as well as possible in the United Kingdom.point at which they would reconsider a future expansion around the world.

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