This Is Why Apple CEO Tim Cook Reads User Reviews Every Morning

It is not something very common, especially assuming the amount of work that Tim Cook, as CEO of Apple, must have. Despite thishe assures that he gets up early to read the comments or letters of the brand’s users on a daily basis.

point out that Tim Cook he is one of the few CEOs of a large tech company who has not kept his email address hidden and is visible to the public. This suggests that the company really wants to take note of customer feedback.

But, Why do you read reviews first thing in the morning? He says customer feedback inspires him because it gives him joy after learning how technology and products from Manzana they are having a good impact on their lives. The executive also gave an example of why customer reviews make your morning feel better and inspired to do better.

“If you’re in the business, like we are, of creating technology that really enriches people’s lives, you want to know what it’s doing. You want to know how people feel about it.”said.

“Of course, I also get some complaints”says Tim Cook

recognized that the company also receives negative commentsbut that does not reduce confidence and It helps the brand to better understand how its customers feel about the products.“Of course, I also get some complaints. Those are also great, because I want to stay connected in terms of what our users are thinking, what they are feeling. It’s a great way to start the morning.”he added.

Speaking about one of the customer reviews, Cook revealed that a user who purchased the iPhone 14 he was happy because the device’s collision detection function helped him call for help when the driver of the car had a seizure.

Now, surely Tim Cook has also received a multitude of complaints in relation to this new Apple functionality in the iPhone 14 due to the multitude of cases in which it has not notified emergencies when it should and has jumped, for example, in An amusement park. That, however, he has preferred to save it in the interview.