Scotiabank Colpatria, in association with the urban collective ‘Lacólor Family’ intervened in three phases, the fronts of 25 of its service branches nationwide, through the project called ‘Melody of the Andes’ with which the entity promotes respect for the environment, public space and heritage, through an artistic representation focused on muralism that is based on the copetón.
The visual project that can be seen on different facades of branches in Bogotá, Medellín, Cali, Manizales, Cúcuta, Cartagena and Villavicencio, was inspired by the national fauna and elements of the Botanical Expedition and indigenous cosmogony on birds.
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The bank said that the tribute to Colombian birds is given as a need to promote the pride of being the country with the greatest variety of species in the world and draw attention to their disappearance in some settings, raising awareness about the importance of caring for and conserving the ecosystems.
“Urban art plays a very important role for the Bank and the cities where we operate, so with these artistic interventions we want to promote the protection and conservation of fauna and flora species among the community, actions framed in our sustainability strategy within of which the care and preservation of the environment is a priority”, said Jabar Singh, president of Scotiabank Colpatria.
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Esteban Gallego, plastic artist, member of the urban collective ‘Lacólor Family’, coordinator of the project, points out that as a result of the Bank’s need to build a cultural proposal through its facades, “the crest was identified, the representative bird of the country to create a visual narrative in which, at each office, this bird, monogamous by nature, interacts with different species with its characteristic whistle until it finds its partner (…) Scotiabank Colpatria has been strongly committed to deepening its proximity to the public environment for many years Clients and non-customers alike empathize with the language of nature exposed in these stories.”
Finally, after the adaptation of the 25 mentioned facades, Scotiabank Colpatria is evaluating the implementation in about 20 more branches in different cities of the country by 2024.
