This could be the end of phone spam for you to change operators

How many times have they called us at siesta time to offer us a very good rate from another company that is not ours? The most normal answer would be: hundreds of times. In our case we would say thousands. Phone spam is a scourge of our society.

Is aggressive practice which consists of calling by active and passive until the users fall is the most hated and denounced by citizens. And, for this reason, the telephone sector itself has seen fit to start regulating certain practices.

The Spanish Agency for Data Protection (AEPD) has approved the modification of the Self-control Code of Conduct ‘Data processing in advertising activity’, which includes a way to more quickly resolve claims regarding data protection and advertising that citizens may raise.

The presentation of the code of conduct, held today at the Agency’s headquarters, was inaugurated by the director of the AEPD, Mar España, and was attended by the telephone operators Másmóvil, Orange, Telefónica and Vodafone, who have signed their adherence to it today.

Codes of conduct, cwhose adherence is voluntary, but binding, constitute a sample of self-regulation. Something that the administration and users have been demanding for decades.

When does this new rule go into effect?

This code of conduct, which will enter into force on January 28applies to data processing for advertising purposes or dealing with advertising carried out by member entities.

For example: sending commercial communications, including those in which the interested party is on an advertising exclusion list.

But also the promotions carried out in order to collect personal data to use them for advertising purposesuse of cookies and equivalent technologies for conducting behavioral advertising or profiling for advertising purposes.

This may mean that, in a few weeks, we stop receiving those calls phone spam that bother us so much at nap time. I wish.