He Governor of San Andrés, Nicolás Gallardoexpressed his commitment to the reactivation of tourism on the island.
The official specified that among the actions is the arrival of the low-cost airline Jet Smart, which will begin operations on June 27.
(Read: Colombia would recover income from convention tourism this year).
This is expected to generate a price reduction effect on air tickets to San Andrés, which in turn could attract a greater number of tourists.
The Governor said JetSmart fares will start at $190,000 each waywhich represents a significantly lower cost compared to current rates.
(We recommend: Airbnb has paid more than $21 million in taxes to Colombia.)
In May the official launch was made with Jet Smart executives in the department, precisely announcing that on June 27 “We started with disruptive rates of $190,000 one way, but it will stabilize around 220 thousand or 250 thousand pesos one way”.
(More: Technical tables are installed to discuss economic use of parks in Bogotá).
In addition, they are implementing marketing strategies to promote San Andrés as an attractive destination both nationally and internationally.
The aim is to strengthen the national market, which has experienced a notable reduction, and reconquer important markets in the Southern Cone. Another important measure is the simplification of procedures for entering the island.
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