Ara chain of stores announced that lowered prices on more than 200 of the products that sells on its premises. This, “fulfilling the promise of providing the best quality options at low prices“She explained, adding that she feels compromised.”with the well-being of all Colombians who have been affected by the sustained rise in the price of food and the basic family basket“.
(See: During Petro’s visit to Portugal, ARA announced the opening of 230 stores).
The price reduction began to be applied since last Saturday, May 13 and among the categories of products to which the value was lowered is: eggs, rice, oil, beans, pasta, table chocolate, oatmeal, powdered milk, household cleaning and personal cleaning.
“This bag of products will have an average price reduction of 10%, which can vary according to the selected products and reach up to 45%. In this way, a market that used to cost $200,000 may now cost around $180,000 or even less.Ara explained.
(See: Fight ‘red hot’: dispute of supermarkets for new stores).
“We are attentive to the needs of Colombians, we understand and are aware of the reality of thousands of households in the country, which is why we decided to take action and at this critical moment, contribute to the purpose of guaranteeing food security in the country. Therefore, the product portfolio was chosen to have the greatest possible relief in the basket of Colombian households, taking into account that they are our reason for being and working.r,” he said Pedro Leandro, CEO of Jerónimo Martins Colombia.
(See: Ara, the firm that submitted the most business integration applications).
Ara reiterated that it seeks strategies that allow it to provide benefits to its clients with a good offer of quality and price, because it recognizes the needs and current economic situation in the country.
“With this decision, Colombians will be able to access products that are made with the highest quality standards, at even lower prices and mostly produced locally, supporting the national economy.Leandro concluded.
(See: This is what Ara supermarkets sell in Colombia).
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