economy and politics

The story behind the viral Instagram image ‘All eyes on Rafah’

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This article was originally published in Italian

After the Israeli assault on May 26 on a refugee camp full of tents of displaced Palestinian citizens in Rafah, in the southern Gaza Strip, millions of people shared on social networks an image created with the help of the artificial intelligence.

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An image generated by artificial intelligence has become one of the most viral in history on social media platforms, after accumulating tens of millions of posts shared through the platform’s stories instagram, in less than 48 hours.

The image in which you can read the phrase ‘All eyes on Rafah‘(‘All eyes on Rafah’), first posted by a Malaysian user (shahv4012), shows writing about what appears to be an endless city full of tents, at the foot of snowy mountains and a shadow in the background.

The content, shared by more than forty million Instagram users in less than two days, it was carried out after the attack by Israeli troops on a Rafah refugee camp, in which thousands of displaced Palestinian citizens were staying in tents, on the night of May 26 to 27. The offensive left 45 dead and hundreds injured.

The Meta company’s platforms, such as Facebook, as well as the X platform, formerly known as Twitter, and TikTok also recorded millions of publications with the same image.

‘All eyes on Rafah’: Where did the slogan originate?

The actress who appears in the series ‘Bridgerton’, Nicola Coughlaneven the singer Dua Lipagoing through the Italian ‘influencer’ Chiara Ferragni, or the Bollywood star, Varun Dhawan. These are just some of the well-known faces who have shared the image with the slogan ‘All eyes on Rafah’, in the last few hours.

What makes the content of the publication unique is that it has also reached millions of people, famous or not, who had not spoken about the war between Israel and Hamas in the Gaza Strip, which began after the attacks carried out against Israel by militiamen of the Islamist militant movement on October 7. Google searches for ‘Rafah’, ‘All eyes on Rafah’ and ‘All eyes on Rafah what it means’ have skyrocketed in the last 48 hours.

The slogan ‘All eyes on Rafah’ probably comes from a comment by Rik Peeperkorn, director of the World Health Organization’s Office for the Occupied Palestinian Territories. “All eyes are on Rafah,” Peeperkorn had said last February, after Israeli Prime Minister Benjamin Netanyahu ordered the evacuation of the city, located in the south of the Gaza Strip.

All eyes on Rafah: the response of artificial intelligence on social networks

After the viral success of ‘All eyes on Rafah’, the response came on social networks, again, through the artificial intelligence. Designed by Benjamin Jamon, the second content shows an armed Hamas militiaman alongside a red-haired child.

The slogan, this time, asks: ‘Where were your eyes on October 7?’. It refers to the massacre perpetrated by Hamas in the kibbutz on October 7. This image was also shared by hundreds of thousands of people, before being removed from social media platforms. social networks.



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