The science of SEO Positioning

SEO positioning is the use of different techniques on a web page. This aims to improve the positioning and visibility of the article in the main search engines of each browser.

Sometimes a well-known technique is used, which is buy backlinks for position for example Thales’s theorem

With these techniques, the user performs the search and with the keyword different Google results will appear.

SEO on website

This SEO allows the speed and optimization of the web to improve favorably.

• Optimized images should be used
• The content must be of quality
• The website must provide the web user with a good experience
• Pages have good structure of HTML tags

SEO on website

Techniques used outside the web page can also help the page rank in search engines.

Some of the recommended techniques are:

• link building
• Create a record in directories
• Guest blogging
• Use of social networks

It is important to note that website SEO will not guarantee excellent results if used alone. For this reason, SEO on the website allows you to gain the necessary authority in the visibility of search engines.

Importance of SEO on the website

Currently, SEO is much more complicated for web page administrators. As a result, it can be increasingly difficult for your content to appear at the top of organic search.

While the web page is better positioned in all search engines, the greater the probability that the user will click on the link and get more visits.

SEO is also, in the long term, a digital marketing strategy. By getting a good position, you increase the content that has been optimized periodically on the web.

Typically, the top 3 search engine positions take more than 75% of all clicks. Less than 10% of people usually go to the second page of the search engine. In this case, users often prefer to do the search again, in another way.

To carry out web positioning correctly, a keyword search or the proper study of keywords must be carried out. In this way you can detect the terms that customers use, when searching for services and products.

How to improve the positioning of the website?

It should be taken into account that Google search engines are carried away by certain details when positioning and analyzing a website.

After the misuse of keyword shopping and Black Hat SEO techniques, certain features were perfecting the algorithm.

Take into account the following:

Provide a user experience

This is an important factor because it is gaining importance after a long time.

If your website provides a great user experience, they will come back and this will help your ranking.

Google will take into account each time users interact with the content.

website optimized

The web, being optimized, helps speed improve, as well as loading times.

As a method of checking page load times, a web speed test can be carried out.

page authority

This refers to the popularity of the website.

By having valuable content on your website, all users will automatically share it and link to it naturally. Thus, Google will see that the content is of interest to users and will automatically position you.