The presidential candidates close their campaign with little impact on social networks

Until May 29, just hours before the electoral campaigns ended, the percentages varied very little, the leader in this last week was Sheinbaum with 49.2% of the conversation, while Gálvez retained 42.66% and Máynez 8.14%. In terms of mentions and impact on social networks, the numbers did not change either and remained at an average of 14,930,000 million mentions.

The peak of the electoral conversation occurred in the second presidential debate, which took place on April 28 and where 471,258 mentions were achieved. However, neither the last debate nor the campaign closures provided an impetus for users to comment on the 2024 election.

Among the topics that most attracted the attention of users during these three months was the conversation around insecurity and crime that occurred in the second debate, while poverty and inequality was positioned in second place in the conversation. digital and in third place transparency and corruption sneaked in.

As for the most popular platforms, the queen of this period was X, with 99.31% of the total conversation. Followed by Facebook with just 0.58% and YouTube with 0.06%.

What was relevant in the last week of campaigns?

Mexicans preferred to talk about the Liga MX final, according to Google data. This topic dominated the top searches for the last seven days. But consultations about elections increased by 60% in Mexico compared to the last seven days and interest in voting doubled by more than 100%.

At least four days before June 2, other political issues were also on the rise in Mexico in the last seven days: prohibition law (+640%), electoral ban (+160%), polling place (+110%), vote postal (+90%) and ballot (+60%).

The searches for Jorge Máynez had a record due to the collapse of the temple at the Nuevo León campaign event. May 23 is the day with the greatest interest in the Citizen Movement presidential candidate.

In the last seven days, the majority of searches were for Jorge Máynez (46%), then Claudia Sheinbaum Pardo (28%) and Xóchitl Gálvez Ruiz (26%).

From the beginning of the campaign, on March 1, until May 28, Claudia Sheinbaum and Xóchitl Gálvez had 38% of the searches each; while Jorge Máynez obtained 25%.