The popularity of candidates on social networks drops more than 40%

In the case of Claudia Sheinbaum, interest in her activities also decreased on social networks and the conversation around the Morena candidate decreased by 33.95%, but the reach of the candidate even more, as it had a reduction of 50.8% in the total interactions you had in the week of April 2 to 9. Regarding the mood that prevailed around the candidate, it was negative, with 323,460 negative mentions and only 26,155 positive mentions.

However, the candidate who accumulated the most negativity was Xóchitl Gálvez, 337,408 negative mentions, especially around the statements made by the PRI-PAN candidate regarding the purchase of a property. In fact, the relationship between the candidate's name and words such as 'corrupt', 'proud' or 'haughty' reached 247,458 mentions and are considered by Emplifi to be highly negative mentions.

Similar to the other candidates, Gálvez's popularity also decreased, and in his case he lost 40.9% of the conversation.

The social network that remains the most popular in social networks is X, with 99.32% of the conversation, followed by Facebook with 0.58%, YouTube with 0.06% and Instagram with 0.04%.

Regarding the number of mentions, let us remember that the winner of the debate on social networks was Xóchitl Gálvez with 53.72% of the mentions, followed by Sheinbaum with 44.36% and Máynez with 1.92%. However, when looking at the total interactions, the winner was Sheinbaum, reaching 135,485 authors and 829 million 596,073 replicas.

Although the debate has already managed to have a larger audience, Gisela Rubach, election expert and general director of Political Marketing and Consultants, pointed out that the post-debate period this week will be the key to maintaining this conversation and translating it into votes.

With information from Emplifi