The Basic plan with ads offers all the features of the current Netflix Basic plan, but with an average of 4-5 minutes of advertising per hour that will be shown before or during most series or movies. Ads can’t be skipped or fast-forwarded and each can be up to 30 seconds long. In addition, there will be a limited number of movies and series not available due to licensing restrictions and it will not be possible to download titles. The video quality will be up to 720p/HD, the same as the Basic plan without ads.
Regarding the segmentation of advertising, Netflix explains that it can show ads based on interactions with the service, such as the genre of the content that is watched, and the information that is provided to the company. Child profiles will not show ads.
“With this plan, you will be able to enjoy Netflix in HD video quality (up to 720p) on a compatible device (phone, tablet, computer or television)”, can be read on the Netflix support page. “You will also be able to access Netflix Games without ads. Unlike our other ad-free plans, ads will be shown before or during most TV shows and movies. Some movies and series will not be available due to licensing restrictions. Also, downloads are not included.
Netflix, which has worked with Microsoft to roll out the Basic with Ads plan, tells advertisers that this initiative “is a great opportunity” to “reach a diverse audience — including younger viewers, who are watching less and less of the traditional television — in an optimal setting for viewing commercials in high definition. Advertisers will have different country and gender targeting options and will also be able to prevent their advertising from appearing on content that might be incompatible with their brand.
