The rise of artificial intelligence tools for creation has divided opinions, with some fearing that entire sectors will lose relevance. The truth is that AIs are already changing the way video games are developed, but according to the head of Take-Two Interactive, Strauss Zelnick, the outlook is not terrifying in terms of work.
For the head of Take-Two, AIs are not the danger that some say
During his participation in the TD Cowen conference (via MP1ST), Strauss Zelnick, CEO of Take-Two Interactive, pointed out that AI is just a technological advance as video games have experienced for more than 4 decades, and will only change part of the process, but it is not a magic wand that change everything: “We’ve actually been in the AI business since its inception, of course. We’ve seen numerous tools created for our business that produce efficiencies. Despite that, the cost of making games has gone up, and not because there would be efficiencies created by those tools. Those efficiencies were created and that allowed us to focus our attention on more complex activities that continue to attract and delight consumers. So, what happens is that generative AI. “It will allow us to do a lot of things more efficiently. So we will focus our attention on other things and those other things will probably continue to be expensive and time-consuming.”
Regarding the labor aspect in video game development, the head of Take-Two thinks that, on the contrary, AIs will generate new jobs, which is why he does not find a justification to point them out as job predators: “believe it or not, I am in a WhatsApp chat with a group of Silicon Valley CEOs and we talked about the idea that AI is going to leave us all unemployed It’s the stupidest thing I’ve ever heard The story of productivity tools. is that they increase employment. It increases value, it increases performance, it improves growth. Or put another way, do you remember the paperless office? Does anyone remember the paperless office? “We consume more paper than ever. Even though no one here has filing cabinets, we consume more paper than ever.”
In related information, a report revealed that Private Division’s days are numbered as Take-Two seeks to get rid of its indie label either through a sale or permanent closure.
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