The models of digital commerce have been potentiated as a result of the covid-19 pandemic, which forced the owners of several establishments to opt for digitization already be part of the new tendencies shopping ‘online’, in order to keep their businesses in force and not go bankrupt.
(See: Buy ‘live’, the new trend of digital commerce).
However, with commercial reactivation After the covid contingency, the stores have merged the new online sales models with face-to-face their physical points.
So, what are the forecasts for technology market models?
Digital Market Forecasts
E-commerce.
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Ernest Riba, strategy director of Wunderman Thompson Latamtold, from his point of view, what could happen with these business models, in an interview for Business Insider Mexico.
This was what he had to say about industry trends:
– ‘Compressed commerce’: according to Riba, this commerce model will be the axis main digital market for 2023, given that “People’s desire to buy should be improved so that the distance between wanting something and buying it and receiving it is as short as possible. This type of trade offers a reduction of the times”.
(See: Physical stores: these are the new post-pandemic trends).
– ‘Marketplaces’: As is well known, the ‘marketplace’ is a great platform or virtual shopping center in which the offer of different brands, companies or stores converges. Examples of this are companies like AmazonMercado Libre or Booking, which promote various products and services from their platform.
(See: Your options to export from Colombia and take advantage of e-commerce).
“Marketplaces have already taken the lead over traditional search engines. It is a ‘jump’ that saves you from surfing the internet for hours to find what you wantexplains Riba, in addition to adding that this model it will continue to potentiate throughout 2023.
– ‘Retail’ or ‘commerce media’: about this trade trend, Riba warns that in a short time could endwell “The piece of advertising investment moves to the ‘marketplaces’. Proof of this is the phenomenon Amazon or Mercado Libre with Mercado Ads”.
(See: What sold the most online during December 2022).
– ‘Social commerce’: According to Riba, this trade trend is still in its infancy, but It will begin to be promoted in 2023.
Explain what “It is given from social networks. In this sense, it is interesting: Latin America leads the rankings for the use of platforms (…) A As the purchase develops in all the applications and you can do that action without leaving them, it will have a greater boom. There are still barriers, but we hope it will be one of the trends that will make the leap”.
BRIEFCASE
