The first supervised financial entity that will offer crowdfunding services (collaborative financing of productive projects) came into operation, after the authorization of the Superfinanciera. This is Bloom Crowdfunding, a Fintech that, through a technological solution based on blockchain, projects for this year that more than 25,000 people invest $20,000 million to support 40 small businesses from different sectors.
“We arrived to unite the capital needs of companies with potential investors. Colombian savers will make their money profitable and businessmen will access a new way of financing their projects”said Maryory Avila, CEO and Co-Founder of Bloom Crowdfunding.
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With this initiative, developed by three Colombians and which already has the endorsement of the control entity, new financing rules are proposed in Colombia and also in Latin America, taking into account that it is the first time that companies, under this model, will define the time, rate and form of payment that they will offer to their investors, who in turn They will be able to contribute capital to the projects directly, without intermediaries, generating profits and being part of a community that strengthens the business fabric at the national level.
“In Colombia we are in a very propitious moment for this type of business. High interest rates, the excessive growth of inflation, the variation in prices due to the CPI, among other variables, make the cost of living increase. Therefore, in the midst of the challenging economic panorama, we bet on a collaborative proposal that accommodates and is affordable for entrepreneurs, because we believe that their companies are the engine of our economy.Avila pointed out.
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According to the National Administrative Department of Statistics (DANE), micro, small and medium-sized companies represent 90% of the total national productive sector, contribute close to 40% of GDP, occupy more than 80% of the available labor force and, as It was announced by the ANIF Center for Economic Studies, they make up 99% of the business fabric, that is, they are a key actor that energizes the Colombian economy.
However, even when MiPymes are relevant to the business ecosystem, starting a business is not an easy task due to different barriers in the credit cycle. Precisely, the most current EMICRON Microbusiness Survey, published by DANE, shows that Only 9.5% of the micro-businesses in the country accessed a credit option, with a bank, due to the high costs and the lack of adequate guarantees, among other reasons.
Read: Crowdfunding, key to financial inclusion
The firm says that hence the relevance of projects such as Bloom Crowdfunding which, in addition to promoting financial inclusion through a unique collaborative platform in Colombia, will offer entrepreneurs the possibility of propose in what terms, and under what conditions, they can pay investors, “It is a different proposal that hopes to expand the number of companies that can obtain financing today, improving their sales and changing the savings for investment in the mentality of Colombians,” said Ávila.
Entrepreneurs who want to apply must enter www.inversionesbloom.com and, after linking as a company and uploading all the information regarding the business unit. Subsequently, they will go through an evaluation process to define whether or not their project is viable to participate. Once the approval is given, it is published in the virtual showcase of projects so that investors decide on one or more options and, finally, lend their money.
