The effect AI is having on internet search engines

artificial intelligence (AI) would be influencing traditional internet search engines. Tools like ChatGPT or Bard make your navigation easier.

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For users the advantage is that they do not have to “review all the information and then put things together“, said Cathy Edwards, vice president of engineering at Google, during the company’s annual I/O developer conference.

“Now the AI ​​search engine does the heavy lifting for you”, added the expert.

And it is that what internet companies are looking for, with the use of AI in their search engines, is to simplify daily tasks and reduce the time in the development of these activities.

Microsoft, for example, integrated a chatbot based on ChatGPT to Bing, your search engine. This AI directly responds to a question or guideline, rather than displaying a page with links for the user to navigate to and click. In addition, create tables, calendars, write and do evaluations.

(See: AI market would grow more than 37% between 2023 and 2030).

Google, for its part, joined this challenge and added Bard to Chrome, your browser. He did it for 180 countries, although only in English, for now.

According to the analysis of traffic data from millions of anonymous users and figures shared by millions of websites to the SimilarWeb portal, as of April 2023, Google Chrome leads the global browser market, with 62.74%. follows him Safari, with 24.12%; Edge, with 5.10%; and Firefox, with 2.53%.

According to Google’s 2023 AI and Data Trends Report, by 2025 “at least 90% of new enterprise app releases will include built-in AI capabilities.” Most have been based on the model proposed by ChatGPT.

(See: The SIC will investigate whether ChatGPT complies with privacy protection).

June Yang, Vice President of AI Solutions at Google Cloud, He affirmed that the next applications that will implement these intelligences will help a large number of people to approach the technologies more easily.

In the report, Google raises the possibility that small businesses from different sectors can incorporate AI with the aim of improving the quality of their services.

(See: Expert warns about the dangers of artificial intelligence).

The tech giant said that would help them implement personalized recommendations for their shoppers and predict demand to ensure the availability of products in these stores.

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