Hardware of Low
While Xbox was one of the constant competitors of PlayStation and Nintendo since he launched his first console. Currently, sales of your latest generation device have fallen relevant in relation to the previous year.
According to data from the Circan Consultant, Xbox Series sales during 2024 were reduced by 29% compared to the previous year, which explains a part of the Microsoft video game division strategy change towards prioritizing the content. However, this does not mean that the company stops producing new gadgets.
Jesús Grovas, Gaming Communications Lead for Microsoft in Latin America, said in an interview with expansion that the company’s vocation for generating new consoles will not be forgotten.
“The consoles are very important for Xbox, we will continue to have and renew them,” he said in reference to the Xbox Series S of 1TB of storage that was launched to the market last year. “But we also want to expand our Gamer community.”
Xbox games and franchises to competition
The moment when Xbox decided to change its strategy is related to the acquisition of Activision Blizzard King at the end of 2023, as it was a company with important multiplatform titles, such as Call of Duty, which did not remain an exclusive Xbox After purchase for 69,000 million dollars.
“The content is the king and we are focused on the games reaching all the people,” Grovas said. “Not because these studies are part of Microsoft means that they will only be for the Xbox community, but we will also continue to expand them.”
Phil Spencer, executive director of Microsoft Gaming, is clear. Last year, games such as Hi-Fi Rush or Grouted arrived at rival consoles (PlayStation and Nintendo Switch), in addition to other premiere titles, such as Indiana Jones and The Great Circle will also launch in PS5 in the near future, while That Doom: The Dark Ages will be published the same day.
In this sense, the Executive celebrated the announcement of the console and said that Xbox hopes to support the successor of Nintendo Switch with releases if it is able to execute them well enough.
“I know we will get more details over time. I really want to support them with the games we have. I think they are a very important part of this industry, ”said the executive in an interview with the Podcast Gamertag Radio.
Microsoft, a software company
For Microsoft’s head, Satya Nadella, this movement to bet on the software has made a lot of sense. Finally, Microsoft, since its foundation, has been characterized by being a company that proposes solutions for third parties.
After the presentation of Xbox financial results for the third quarter of 2024, Satya Nadella, CEO of Microsoft, referred to Call of Duty’s performance: Black Ops 6 on platforms such as PlayStation and computers.
“Unitary sales in PlayStation and Steam also increased 60% year -on -year. This speaks of our strategy to reach the players where they are, allowing them to play more titles on the screens where they spend their time, ”Nadella said at the meeting with shareholders.
According to the data of the report corresponding to the fourth quarter of 2024, the company reached 24,110 million dollars in net income, an increase of 10.2% compared to the 21,870 million dollars recorded in the same quarter of the previous year.
One of the main drivers of this growth was the company’s smart cloud segment, which includes Azure, and generated 25,540 million dollars in revenue. Within this segment, Azure’s income and other cloud services grew 31%, maintaining a positive trend although slightly less than 33% recorded in the previous quarter.
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