The best marketing software tools for WhatsApp of 2024, according to experts

September 24 (EDIZIONES/Portaltic) –

Many businesses regularly use WhatsApp as part of its advertising and marketing strategyso automation options can make life easier and boost your results, increasing the conversion rate and improving the customer’s purchasing experience.

However, knowing all the marketing software tools for WhatsApp is complicated, due to the long list of options to choose from, ranging from automation of tasks to the optimization of the work of collaboratorsresulting in time savings and better response speed.

In this sense, software experts collect some of the most well-known and useful business tools when creating automated actions in WhatsApp, whether when sending text messages to promote products or providing personalized service to users, to give a few examples.

5 TOOLS TO DO MARKETING ON WHATSAPP

First of all, it would be HubSpota tool that allows you to integrate your WhatsApp account to optimize communication with customers, strengthen relationships and track conversations.

Among its functions, the possibility of managing text messages through WhatsApp from an inbox accessible to all collaborators stands out; establish communication with potential customers by sending automated messages to retain their interest and offer them the information they require; or show WhatsApp conversations to know in detail each interested client.

Because tracking conversations is crucial to converting leads, whatsapp hubspot It will allow you to have at hand a detailed record of each interaction with the company, offering a unique experience that increases your satisfaction.

Another option is to have a chatbot to take charge of this function. It is a software that allows you to automate responses to customers and that uses AI to solve the doubts or concerns they have in a personalized way, just like a person does.

When an effective advertising campaign is carried out in which interested parties are sent to chat on WhatsApp, it is possible to receive a wave of messages to find out what the company offers. Having a chatbot is essential to make the customer experience better, since response times are optimized depending on the configuration, increasing the conversion rate.

Experts also value the option of having a multiagent systema tool that allows two or more agents to manage the same WhatsApp account simultaneously and on different devices. In this way, team members can attend to several clients without having to go one by one, leaving thousands of messages unattended.

In particular, if one collaborator is busy concluding a sale with a client, the other can answer potential buyers’ questions about the availability of the service and associated payment methods. “The multi-agent system is about delegating functions in the same work group to serve the greatest possible number of interested parties through the same channel, which contributes to improving their satisfaction,” they detail.

Another tool that stands out when marketing on WhatsApp is the dedicated WhatsApp solution. Salesforce, one of the most complete CRM (Customer Relationship Management software) for WhatsApp Business on the market, especially because it allows you to integrate the WhatsApp account with AppExchange, which improves the management of conversations and interactions.

In this way, companies can automate different sales tasks, which gives the team more time to dedicate to other higher-value processes; adapt the CRM itself to specific needs, which improves customer interaction and the purchasing cycle; or know in advance what the customer wants, in addition to doing predictive analysis using artificial intelligence, providing optimal customer service with automated responses.

Finally, among the most popular CRMs for WhatsApp is Clientify, ideal for boosting marketing and sales campaigns with artificial intelligence. In this way, more people can be converted into buyers, which will put any business on the path to success.

Clientify’s features include the use of artificial intelligence to automate and manage the interaction of potential customers during the purchasing cycle; communicate with them through WhatsApp, being able to plan meetings and manage budgets in a simpler way; or view graphs of the performance of the marketing campaign that is being executed. In addition, with AI it is possible to interpret the information to make modifications that optimize performance.