On the other hand, Mariana Ponce, CEO of Wappid, a technological platform specialized in politics and social networks, points out that the phenomenon that occurred in the recent elections is more complex. “Social media is a reflection of who we are in our bubbles. We cannot assume that because the people we know have a certain tendency, everyone else will think the same.”
In addition, it mentions a very relevant issue in the social media strategy that the leading candidates in the presidential election had, since storytelling on the digital scale is important to reach audiences.
“The strategy used by one of the candidates was like Juan Gabriel, it transcended gender, social class, and age. And I think that rather what happened is that the electoral ceiling of other elections was crossed and by having this story well formulated for several years, it was more successful than the case of the opposition, which did not focus its digital strategy correctly.” , says Ponce.
Alejandra Marmolejo, professor at the School of Government and Public Transformation and researcher at the Digital Media Observatory of the Tecnológico de Monterrey, indicates that a success story was the Citizen Movement candidate, Jorge Álvarez Máynez.
“If many children had voted, Máynez would not only have obtained the 6 million votes he has so far, but more, and let us remember that these children are going to grow up and be future voters. Understanding this helps you know how to reach audiences, choose a demographic, work on it and turn all this into support for you,” says Marmolejo.
The specialist agrees on the bias that occurs in the digital world and how dangerous this can be in the future, since many of the political bubbles that are created not only distort the reality of network users, they can also provoke more radical movements. .
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