TAT signs agreements with Korean tour operators

The Tourism Authority of Thailand (TAT) has signed agreements with South Korean tour operators to expand tourism cooperation between the two nations.

The agreements were signed during TAT Governor Yuthasak Supasorn’s recent visit to Seoul, South Korea on December 19, 2022.

The authority signed a Memorandum of Understanding (MoU) with the Korean Association of Travel Agents (KATA) to exchange information, encourage visitor traffic, establish new emerging market sectors and provide assistance to both parties.

For their part, TAT and SOOBAK signed a Memorandum of Understanding to promote Thai tourism products and services through the use of NFTs. Various incentives and agreements will be offered in line with the kingdom’s goal of using new technologies and establishing a “tourism ecosystem” for a more sustainable industry.

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TAT also signed a memorandum of cooperation with Korean Air to expand the airline’s air services to Thailand, including launching new routes to more destinations in the country. In addition, the agreement is intended to provide more choice for US travelers visiting Thailand using Korean Air’s route network.

The Tourism Authority of Thailand (TAT) has signed agreements with South Korean tour operators to expand tourism cooperation between the two nations

The TAT governor said these deals, which come ahead of the 2023-2024 Visit Thailand-Korea Year, will benefit Thai tourism and help market the kingdom as a year-round destination for Korean travelers. TAT forecasts that the number of Korean tourists visiting Thailand will reach at least 1.1 million by 2023.