Raúl Porcel, International CEO of Talent Network, confirmed at a press conference that up to now they already have 37,000 registered attendees, which meets the objectives they have set.
Despite being a smaller number than the editions prior to the pandemic, this volume meets the call objectives that were set. “The event is face-to-face. We understand that part of the value is coexistence, it is the human relationship,” Porcel said.
The pandemic forced the organizers to bet on the virtual in recent editions. As a consequence, last year they had 2 million virtual assistants and it also allowed Talent Land to break borders, since it reached Latin American countries.
All this year’s conferences will be recorded and uploaded to a streaming platform which will be available only to event attendees. “It’s a democratization issue. When one talks about digital it’s not just watching it live, it’s having all the content available. It’s a way to enjoy Talent Land all year long,” added Porcel.
It is not a job fair or entrepreneurship event
Talent Land is not measured through the economic benefit, as is the case with other events, but rather through the impact on the development of the young talent that attends.
“The strength is the impact it makes on a number of thousands of young people at the level of the future, of education,” Porcel said in front of the media. “Lots of young people from all over the country discover that Jalisco is an incredible place to work. The companies here draw on a lot of talent.”
More than 20,000 young people receive a scholarship to attend, and last year there were more than 1,000 recruitments, 1,000 young people who were hired by companies thanks to the fact that they exposed their skills. “The intellectual value, the long-term infrastructure value that it generates in Jalisco is more than that economic spillover.”
According to Porcel, only 5% of the young people who attend are interested in finding a job. On the other hand, the young person who feels qualified knows that finding a job for him is not a problem. “He is the one who is going to decide where he wants to work, and it is the companies that have to make themselves attractive so that the talent stays with them.”