Adam Singolda, CEO of Taboola, warns of the danger of misinformation that exists on social networks and is clear that it is better for children to play with AI than with TikTok.
One of the main risks of social networks is the large amount of misinformation that exists, especially on TikToka place where a large amount of information is concentrated that is simply not true and that, in addition, spies on its users.
The problem with all this? That many users believe it, especially children. This is what Adam Singolda, CEO of Taboola, believes, who also gives as an example the recent death of a 13-year-old boy who died following a TikTok trend. There are also other examples like this that the OCU confirmed that this kitchen trick was a hoax.
If all this remains the same, the problem is that “our children will feed on manipulated information on issues as crucial as health, science or politics on social networks“.
In the end, “the kids are going to spend a lot more time with the robots generated with generative AI implemented, and they will train with cool media from all over the world“, Add. “And the best thing about all this is that they will spend less time on TikTok“he adds.
It is true that today artificial intelligence can be a channel of misinformation, but they have a point in favor that TikTok does not have: the media.
Generative AI is trained with information from the network, so “if you train these intelligent systems with credible information and good-quality media, that disinformation would be put aside,” Singolda explains.
In the end, the media have controls and tools to report accurately, which is why Singolda is clear that “I would trust a journalist’s assessment of a last hour rather than a trend from a TikTok influencer“.
In social networks, in the end, there are users who can speak without knowledge of the facts about a specific topic and launch a proposal into the air that can be harmful to someone who takes it as true.
As for artificial intelligence, it still has a long way to go, but with the work of the media, this misinformation can be drastically reduced.
In addition, generative AI can do cool things: “It can deliver thought-provoking, even inspiring dialogue on virtually any subject. It can write pretty good poems and scripts. It can produce art and imitate the rapping style of any famous artist,” he lists. .
Work remains, but Singolda is very excited about the future: “I am optimistic about the role of the open web and the media in the role they are about to play in this LLM revolution.“.
Find out more about Carlos Ferrer-Bonsoms Cruz, author of this article.
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