The tourism sector, like all commercial activities in Colombia, they will face big economic challenges in 2023, due to the VAT increase of 19% on air tickets, high inflation, the devaluation of the Colombian peso and the rise of the dollar, factors that put this segment on the ropes.
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Nevertheless, the Colombian Association of Travel and Tourism AgenciesAnato, believes that the country will maintain a good pace with the arrival of 4.6 million visitors in 2023, which would mean a growth of between 6% and 10%, compared to 2022according to figures provided by the Ministry of Commerce, Industry and Tourism.
Despite the great economic obstacles that can arise throughout the year, the industry of Turism and hotelery has positive prospects.
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Forecasts for 2023
Fernando Stozitzky, CFO of Movich Hotelstold Semana that he foresees that the behavior of the sector in the country will be good, despite all the national and global economic challenges that affect practically all industries.
He added that “We have positive factors, opportunities and actions with great potential to continue positioning Colombia as one of the most desired destinations by foreign tourists, but also to encourage Colombians to stay and visit all corners of Colombia”.
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For his part, Mauricio Ochoa, administrative director of the Click Clack hotel confesses to Portfolio that, “Most likely, the scenario for 2023 is in a range between maintaining the trend or holding at current levels. We do not see a negative evolution very likely for next year”.
Strengthen tourism in the country for this year will be key so that the sector does not decline compared to financial problems facing Colombia.
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The new trends in tourism
-The virtuality: According to Stozitzky, this is one of the factors that gives Colombia greater economic income, thanks to business trips that people can have through the online connection, which allows users to Travellers Enjoy your vacation and do your work at the same time.
-The metaverse: for Stozitzky, pointing to the theme of technological innovation and artificial intelligence in the tourism sector will be a major attraction for travelers who arrive in Colombia.
-The sustainability: With Decree 646 of 2021, Colombia adopted the Sustainable Tourism Policy called ‘United by nature‘, which aims to position sustainability as a fundamental pillar for the development of tourism in the country, as a factor of competitiveness of tourism businesses and local social and cultural development, explained the Ministry of Commerce, Industry and Tourism.
According to Stozitzky, this topic in tourism is extremely attractive for visitors who come to the country, since, today for people The environmental contribution that different industries can offer is very important.
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